The Free Black & Happy movement

We see ourselves as more than an online store. We are a community and a movement of people who have decided that they want to live Free, Black & Happy.  It’s our name, our motto and a reminder of what we want for all our FBH fam.

Free – Being able to navigate the world and your life on your own terms.

Black –  Able to be your unapologetic self, always. No need for code switching or putting on. Just be you. 

Happy – Find joy. Do what you love. Spend time with people that make you feel good. 

We make products that we hope will inspire, motivate or just make you smile during your FBH journey.

We ❤️ ALL Black People

We understand that blackness isn’t a monolith. And we certainty don’t agree or align with everything any black person may do or say. However, we still love black people and black culture in all its multitude of forms.

AAVE : You gonna see it.

We family now, so we gonna talk to you the way we talk to all our play cousins. If you don’t speak AAVE, thats cool too. Do You. This is a black people safe place, so you don’t have to code switch or act any way here. That goes for all creole, pidgin and patois you may or may not speak.